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SodaStream, Target of BDS Boycotters, Skyrockets
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by Zach Pontz
Sodastream system. Photo: Wikipedia
Israeli home carbonation king SodaStream got a big boost Monday when Barclays raised the firm’s price target on the stock to $100 per share, up from $55. The company’s stock shot up 8% on the news. Shares of SodaStream are up almost 28% over the past month and 54% year to date in 2013, according to Dailyfinance.com.
The at-home beverage maker has often been the target of anti-Israel boycotts, but that doesn’t seem to be slowing down its growth and popularity.
Globes reported Thursday that both Pepsi and Coca-Cola were in talks with Sodastream about possible acquisition or strategic co-operation.
However, PepsiCo CEO Indra Nooyi denied the claims.
According to Globes, SodaSteam exports products to 45 countries. The company saw revenue rise 55% in 2012 to $440 million, for a profit of $50 million.
