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Apple in Talks to Buy Israel’s PrimeSense for $280 Million
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by Zach Pontz
An Apple Store in NYC. Photo: Marlith.
American tech giant Apple is in talks to buy Israel-based PrimeSense, a developer of chips that enable three-dimensional machine vision, for $280 million, Israel’s Calcalist website reported Tuesday.
Apple engineering executives visited PrimeSense in July, signalling a serious level of commitment considering the individuals who were part of the delegation would not normally make such a trip, Calcalist said.
PrimeSense has raised $85 million from Israeli and U.S. venture capital funds, Calcalist noted.
The company has developed an integrated system which gives digital devices the ability to observe a scene in three dimensions. The technology has been used in Microsoft’s Xbox.
