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by JNS.org
The Starbucks logo. Photo: Starbucks.
JNS.org – American global coffee giant Starbucks is reportedly in talks with the Israel-based SodaStream beverage-carbonation company to buy a 10-percent stake in the company, Globes reported.
Sources indicate that both sides are close to announcing the deal, which would value SodaStream at $1.1 billion, 30 percent above its current market price of $850 million.
According to the report, SodaStream is looking for a partnership similar to the one between coffee machine maker Green Mountain Coffee and Coca-Cola, where the two companies are collaborating on their own home carbonated beverage machines.
“Collaboration with Starbucks would give SodaStream a distribution platform and marketing incentives, such as sales campaigns and special flavors for Starbucks customers,” theGlobes report said.
