Israeli PM Netanyahu addresses the 2018 AIPAC Policy Conference. Photo: Reuters / Brian Snyder.

When news broke early Friday that actress Natalie Portman had canceled her trip to Jerusalem to receive the Genesis Prize, I immediately felt that we weren’t getting the full story. The reports stated that a Portman representative said “she does not feel comfortable participating in any public events in Israel.” If this were true, Portman would have been clearly throwing her support behind the BDS movement.

This was a troubling development and perhaps the BDS movement’s greatest victory to date. Portman is respected as much for her intellect and activism as for her award-winning acting. She’s no Roger Waters, but rather a native-born Israeli who has maintained her connection to Israel and is proudly Jewish. The fact that she won the Genesis Foundation honor confirms her pro-Israel and Jewish credentials.

Israeli pundits and media hungry politicians were quick to eviscerate Portman. Responses included condescending open letters, and our national embarrassment MK Oren Hazan declared that Portman should have her Israeli citizenship revoked.

A closer look at the initial reports raised some questions. The obvious one was how Portman, who is credited as a research assistant for Alan Dershowitz’s The Case for Israel, went from firmly pro-Israel to the poster-child of the BDS movement, which is in large part antisemitic and opposed to Israel’s existence.

What was most baffling, though, was that the statements attributed to Portman’s representative were published by the Genesis Prize people themselves in a press release on the Foundation’s website.

In a comment on Facebook, I wondered why the Foundation didn’t just say that Portman had canceled for unspecified reasons, thus avoiding massive damage to Israel’s image.

The answer came after Shabbat, when Portman released a statement saying that her decision had been “mischaracterized” and she did not endorse the BDS movement. She instead explained that this was not a snub of Israel, but rather its Prime Minister Benjamin Netanyahu. Her statement was vague but seemed to indicate that she did not want to be seen as endorsing Bibi’s handling of Sudanese and Eritreans currently residing in Israel, and that she was particularly upset by the allegations of corruption against the prime minister.

While I disagree with Portman’s decision and generally support Bibi’s policies, if not his abuses of power — and I wonder why Portman gushingly accepted the award just a few months ago — snubbing Bibi personally is a world away from boycotting Israel.

So why did the Genesis Prize rush to put out a statement that made it seem like one of Israel’s favorite daughters had gone over to the dark side?

A closer look at who exactly is behind the Genesis Prize gives us a valuable clue. Although you won’t easily find this information on their website, the Foundation is apparently a partnership between several oligarchs, the Jewish Agency, and the Prime Minister’s Office.

That’s correct — the very same prime minister Portman snubbed.

This brings us to the question: Did the Prime Minister’s Office and/or the Genesis Foundation know why Portman was canceling, but decided to mischaracterize her decision as a wider attack on Israel? Was this done as a means of either punishing her or to distract from a snub that must be deeply embarrassing for someone like Bibi, who revels in the company of celebrities?

Regardless of the intention, Friday’s statement by the Genesis Foundation was a monumental mistake. Every person who cares about Israel’s image should be demanding answers from the Foundation as to why they handed the BDS movement such a great victory. The Genesis Prize, which was created to “emphasize the importance of Jewish values to the fulfillment of human potential and to the betterment of the world,” has caused more harm than any good it could have hoped to achieve.

Lazer Cohen is the founder of WestRay Communications, a Jerusalem-based international PR firm.