The Wall Street sign is pictured at the New York Stock Exchange (NYSE) in the Manhattan borough of New York City, March 9, 2020. Photo: Reuters /Carlo Allegri.

i24 News – Israeli company SimilarWeb announced on Wednesday the pricing of its initial public offering on the New York Stock Exchange (NYSE). The company, which has developed a way to measure and predict customer behavior in the digital era, has priced 8,000,000 ordinary shares to be sold to the public at $22 per share and is expected to raise approximately $180 million in the IPO.

The shares are expected to begin trading on the NYSE on Wednesday under the ticker symbol “SMWB.” The offering is expected to close on May 14, subject to customary closing conditions.

The company, founded by Or Offer in 2009, had set the price of a single share at between $19 and $21 earlier this month but ended up increasing it due to high demand. J.P. Morgan, Citigroup, Barclays, and Jefferies are acting as joint book-running managers. JMP Securities, Oppenheimer & Co., and William Blair will act as co-managers for the proposed offering. Similarweb has granted the underwriters a 30-day option to purchase up to an additional 1,125,000 ordinary shares at the IPO price.

SimilarWeb’s tools are used by large, leading brand name companies to analyze customer behavior and compare it to their competitors. The company’s technology gathers information from hundreds of sources and uses them in advanced machine-learning algorithms to provide a complete picture of digital activity in real-time. SimilarWeb says that more than half of the Fortune 100 companies, such as Walmart, Google, P&G, and Adidas, rely on these tools to gain digital insights.

SimilarWeb revealed that its revenue in the first three months of 2021 stood at $29.4 million compared to $20.6 million in the first quarter of 2020. The company had a negative free cash flow of $4.9 million in the year ending December 31, 2020, compared to $11.5 million over the previous year. In the first three months of 2021, it incurred net losses of $12.1 million. The company’s revenue was $70.6 million and $93.5 million for the years ending December 31, 2019 and 2020, respectively, representing annual growth of 32%. SimilarWeb has raised $136.6 million since its founding and holds $60.3 million of cash, cash equivalents, short-term investments, and restricted deposits as of the end of this March.

According to the prospectus, Offer plans to sell 500,000 of his shares, expected to be worth around $11 million. One of the company’s biggest shareholders is Israeli private equity company Viola Group, which holds 19.1% of the shares, while legendary Israeli entrepreneur Yossi Vardi has a 5.8% stake in the company.

SimilarWeb employs 576 people, 369 of them in Israel, 120 in the US, and the rest in Europe and Asia.