US-Israeli Sagui Dekel-Chen and Russian-Israeli Sasha (Alexander) Troufanov, hostages held in Gaza since the deadly October 7, 2023 attack, are escorted by Palestinian Hamas terrorists and Islamic Jihad terrorists as part of a ceasefire and a hostages-prisoners swap deal between Hamas and Israel in Khan Younis, in the southern Gaza Strip, February 15, 2025. Photo: REUTERS/Ramadan Abed

“It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle.”

That statement is often attributed to Joseph Goebbels, the Nazi propaganda minister, who understood the power of a lie, repeated over and over again. Whether the quote is accurate or not, Goebbels certainly used that very principle to cultivate the myth of the so-called Jewish-Communist betrayal that allegedly led to Germany’s defeat in World War I.

This propaganda enabled Hitler to tap into the frustrations of many Germans suffering from the Great Depression of the 1920s — and also fueled long-standing hatred toward Jews, which eventually culminated in the Holocaust.

It is doubtful that Goebbels, sitting in a Berlin bunker just before taking his own life along with his wife and six children, could have imagined how his principles would live on in the modern era — adopted by those far removed from the so-called Aryan master race. But reality proves that the method works: A lie repeated often enough becomes an absolute truth.

This past Thursday, we witnessed yet another instance of Hamas’ propaganda — this time regarding the return of the bodies of Oded Lifshitz, Shiri Bibas, and her two young children, Ariel and Kfir, who were kidnapped during the October 7 massacre. For months, Hamas operatives claimed that the family had been killed in Israeli airstrikes, even conveying this false information to the captive father. However, forensic examinations have now revealed the grim truth: They were brutally murdered by these terrorists. Yet, just as in 1930s Germany, the lie was repeated so frequently that it became a fact in the eyes of many.

Another example of Hamas’ propaganda unfolded last Saturday, when the release of six Israeli hostages was accompanied by a carefully orchestrated propaganda spectacle — when two other hostages were forced to watch, enduring yet another round of psychological terror. It is worth noting that Hisham Al-Sayed was released discreetly — perhaps because he is Arab or Muslim, or maybe because he did not fit Hamas’ propaganda narrative.

These events played out before crowds of Gazan families who came to cheer and praise the “heroism” of the kidnappers.

Israeli television, rightfully, refrained from broadcasting this spectacle, which echoed Goebbels’ tactics of creating a narrative in which Jews are portrayed as the real monsters. We have seen this before — in pro-Hamas posters depicting the Israeli Prime Minister as a bloodthirsty vampire.

The big lie continues to thrive: We are told that the Bibas family was kidnapped for their “protection”; that Hamas seeks to establish a peaceful Palestinian state alongside Israel; that a genocide is occurring in Gaza; and that Palestinians are the descendants of the Philistines and Jebusites. There is no truth here — only an endless repetition of falsehoods until they are ingrained in the global consciousness.

Thus, when Israel’s forensic institute confirmed that the Bibas children were brutally murdered as early as November 2023, and that Shiri Bibas’ body wasn’t returned but was instead replaced with that of an unidentified Gazan woman — it no longer came as a shock. The only question that remains is: What lie will they try to sell us next week?

What Joseph Goebbels pioneered in the 1930s has found new life in the age of social media. History proves that in the fight for truth, silence is not an option.

Itamar Tzur is the author of The Invention of the Palestinian Narrative and an Israeli scholar specializing in Middle Eastern history. He holds a Bachelor’s degree with honors in Jewish History and a Master’s degree with honors in Middle Eastern Studies. As a senior member of the “Forum Kedem for Middle Eastern Studies and Public Diplomacy,” he leverages his academic expertise to deepen understanding of regional dynamics and historical contexts.