Lance Armstrong and John Korioth. Photo: wiki commons.

Lance Armstrong, who won seven consecutive Tour de France titles – an unprecedented and unmatched feat to this day – is teaming up with Israeli startup Mobili – a photo and video sharing service – to help promote the product which he calls “extraordinary.

“When I was first introduced to Mobli, I immediately thought it was an extraordinary platform and an innovative yet accessible way for different audiences to share their stories. I’m excited to use Mobli as a direct channel for my social media followers to get a personal look at my experiences day to day,” he said in a released statement.

Armstrong will be sharing photos and videos from training exercises and the work he’s doing at his Livestrong fund, which helps to fight cancer.  He joins fellow high profile star Leonardo DiCaprio, who invested in Mobili last October and is currently assisting as a marketing consultant.

Founded in 2010, the company has raised $5.6 million thus far.