Amy Winehouse. Photo: wiki commons.

Amy Winehouse might have been a world renowned musician to some, but to her family she was just a simple Jewish girl from London.

In this vein older brother Alex Winehouse and his wife, Riva, are collaborating with the Jewish Museum in Camden, London, in an effort to reclaim her as a typical north London Jewish girl in a new exhibition.

According to the London Evening Standard, the show will include family photographs such as from her brother’s bar mitzvah ceremony, Friday night dinners and grandmother Cynthia who was a major style influence on Amy and was the subject of the tattoo on her arm.

Alex Winehouse said: “Amy was someone who was incredibly proud of her Jewish-London roots. Whereas other families would go to the seaside on a sunny day, we’d always go down to the East End. That was who we were and what we were.

“We weren’t religious, but we were traditional. I hope, in this most fitting of places, that the world gets to see this other side not just to Amy, but to our typical Jewish family.”

The idea for the show was sparked when the family offered the museum one of Amy’s dresses.

Abigail Morris, the museum’s chief executive, said some of the loans were very moving, such as her uniform from the Sylvia Young Theatre School and a Jewish cookbook. “She was very keen on making chicken soup. She would make it for her security guards.”