An Israeli woman is attracting attention online for a mesmerizing photo shoot caught on video, the UK’s Daily Mail reports.

The recently married Natasha Yakcobi was standing on a beach in Israel earlier this month when she had a friend douse her wedding gown in flammable liquid, before lighting a match.

A photographer from Tel Aviv’s White Studio Photography captured the split second that Mrs Yakcobi stopped to smile, before she ran into the water to extinguish herself.

It was all inspired by the trash-the-dress photo shoot trend that has become the rage among quasi-rebellious women looking for a matrimonial keepsake.

“Brides and grooms want awesome imagery from their wedding, period,” writes the Wedding Journalist Association.

“Couples everywhere are donning their wedding finery and not only descending into caves, but plunging into breakers, walking through abandoned amusement parks, wandering through cornfields, wading into forest streams and chasing other wild pursuits in an increasingly popular and edgy extension of wedding photojournalism.”

Watch the video of the photo-shoot below: