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Apple to Open Sales Booths in Every Major Israeli City
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by Zack Pyzer / Tazpit News Agency
Looking north through the entrance hall of the Apple Store, Manhattan, NYC. Photo: Marlith.
Technology giant Apple will open 20 sales points in Israel over the coming months, with almost every major Israeli city covered in the initiative. The full plan was revealed last Wednesday, with the opening of the first sales booth in Ashdod.
Apple will be working with Israeli communications company Partner, setting up small Apple stands within the larger Partner stores.
The Apple stands will also be manned by Partner employees. The employees will be trained by the Apple “Masters” program, a staff training platform the company operates globally in other countries where there are no official Apple outlets.
Although there is an official Apple store in Israel, at Ben Gurion Airport, for now this one will remain the only independent store.
After the first store opening in Ashdod, featuring both iPhones and iPads, fans of the brand can look forward to further outlets appearing in cities including Tel Aviv by August.
As reported in the Israeli publication Globes, it’s likely that both Beats headphones and laptops will also be sold in the stores at some point in the future.
