Haim Senior. Photo: Facebook.

JNS.org — As a former Israel Defense Forces elite special forces captain, Haim Senior knows the importance of clear and effective communication, of filtering through a large amount of information and identifying the most important elements.

In his current position as CEO and co-founder of Knowmail, Senior utilizes that expertise to help individuals sort through the noise of their email inbox to find the messages that are truly significant using “personalized artificial intelligence.” The technology is capable of determining on a person-by-person basis what is meaningful and what is not.

Knowmail, founded in 2014, is now embarking on major technological partnerships, and Senior continues to call on his military and leadership skills to push ahead so that email users can maximize their efficiency.

The Israeli entrepreneur discussed the goals and future of his business in an interview with JNS.org:

JNS: How do you describe your venture?

Haim Senior: Our mission is to revolutionize the way we communicate. On the surface, it seems like an impossible mission, but I am optimistic. I believe that the solution we offer is absolutely needed — and I’m a little naïve about believing that it can truly be done.

JNS: What gave you the idea?

Senior: The endless amount of time we spend every day reading and writing emails, and the huge stress involved with trying to stay on top of my game and succeed at work.

JNS: How does your Judaism impact and influence your business?

Senior: We are a case of David versus Goliath — a small company trying to change a paradigm that has been controlled by giants for more than three decades. The Jewish mind of implementing innovative ideas with limited resources comes in handy, as it encourages thinking outside of the box and working intelligently.

JNS: Who is your customer base or demographic?

Senior: Mostly companies with 200-plus employees that are interested in making their organizations more responsive, efficient and positive. The United States is our current, but we are open to additional markets.

JNS: How do you hope to fit into the market?

Senior: We want to be the ultimate platform for personalized communication, amplifying known solutions to help employees get more done in less time and with less stress.

JNS: What do you need most to succeed?

Senior: More time! As our core competency is Personalized Artificial Intelligence, we require the time necessary to develop and hone a trustworthy machine that can be relied upon. Identifying each persona at work is a huge barrier of entry, yet it’s doable.

Matt Robinson has been writing for and about entrepreneurs for more than 20 years. He can be reached at matthewsrobinson@mac.com.