“In the past two decades, since the concept was born, the application of it, as well as measuring techniques, has seen limited success—especially in the permanent-crop sector,” SeeTree CEO Israel Talpaz told TechCrunch. “They failed to reach the full potential of precision agriculture as it is meant to be.”

“Traditionally, farmers made large-scale business decisions based on intuitions that would come from limited (and often unreliable) small-scale testing done by the naked eye,” he added. “With SeeTree, farmers can now make critical decisions based on accurate and consistent small and large-scale data, connecting their actions to actual results in the field.”