Pod Save America Hosts Call on Democrats to Cut All Israel Military Aid, No Longer Accept AIPAC Funding
Jews, Israelis Targeted in Austria Amid Surge in Antisemitic Incidents; Local Jewish Community Calls for Action
‘All of Our Strength’: Over 1,000 Pro-Israel Activists Gather in DC for Solidarity Conference
‘Devastated’: Wesley LePatner, Killed in Manhattan Mass Shooting, Was a Jewish Communal, Philanthropic Leader
Sen. Angus King Vows to No Longer Vote for Israel Military Aid Until Gaza Conditions Improve
Europe Won’t Pressure Israel to ‘Commit Suicide’ Amid Gaza Backlash, Palestinian State Push, Says Israeli FM
Israel’s National Soccer Coach Attacked in Athens Before Soccer Fans Chant ‘F–K Israel, Free Palestine’ at Match
New York Judge Sentences Neo-Nazi to 5 Years for Livestreaming Bomb Threats Against Jewish Hospitals
US Pressures Lebanon to Issue Cabinet Decision to Disarm Hezbollah Before Talks Continue
UK Plans to Recognize Palestinian State in September Unless Israel Meets Conditions, Starmer Says
Companies and Organizations Paint Logos Blue and White Ahead of Israeli Independence Day
Error: Contact form not found.
by Benjamin Kerstein
People watch the military airshow during Israel’s 70th Independence Day celebrations in Saker Park in Jerusalem, April 19, 2018. Photo: Yonatan Sindel / Flash90.
A new Facebook campaign has seen major corporations and organizations, some Israeli and some not, paint their logos blue and white in honor of Israeli Independence Day, which begins on Wednesday night.
The campaign was an initiative of the Israeli PR firm Ben Horin & Alexandrovitz, which launched the “lovshim yisrael” or “Wear Israel” campaign for the second year in a row.
The Israeli news site Mako reported that, within 24 hours, major foreign corporations like Lee Cooper and Timberland had changed their logos to blue and white, while Israeli companies like Hasushia and the Israel Electric Corporation did the same. The Jerusalem and Tel Aviv municipalities also joined in.
Tal Alexandrovitz Segel, CEO of Ben Horin & Alexandrovitz, told Mako, “Part of the DNA of businesses and organizations in Israel is the sense of connection to this place, and the added value of all of us as a society.”
“The move we initiated enables businesses and organizations to express this value — Israeliness — that we are proud of, in a clear gesture,” she added.
“This is the second year of the move and we are pleased to see that more and more diverse and significant organizations are joining it and turning it into a giant independence celebration on the internet,” she said. “We invite the companies and organizations that have not yet joined to take part in the process and wear Israel.”
