Edith Bruck, in white, attends the unveiling event for the mural “The Star of David” by contemporary artist aleXsandro Palombo at the Fondazione Museo della Shoah in Rome, Italy on April 7, 2025. Photo: Ariel Nacamulli

In the aftermath of October 7, Jewish people around the world have experienced a deep recalibration — fear and shock has been replaced by anger, resilience, and pride. This has led to a reassessment of identity and a recognition of purpose. This awakening has taken on many forms, in the realm of advocacy campaigns, coordinated social media efforts, rallies and protests, letter-writing initiatives, WhatsApp group activism, and countless grassroots political movements.

Jewish visibility is increasing in other ways, too. One particularly striking yet underappreciated phenomenon is what I’d call the “Star of David Effect.” This refers to the growing number of Jewish individuals — particularly younger Jews — who are visibly and deliberately wearing Magen David’s or Chai necklaces in public. What in the past may have been a rare quiet personal expression of faith has now become a visible symbol of resistance and pride.

It has become a rather frequent occurrence within certain sectors of the Jewish community, where young people are outwardly displaying these necklaces and it speaks to a desire to fight back in their own way. This a proactive way to take a level of control back from the onslaught of incoming negativity that people have been exposed to. It’s these people’s way of saying, “yes I’m here, yes I’m Jewish, and what?”

This may seem like a small gesture, but in reality, it’s a powerful statement. It is a reassuring demonstration by the younger generations of their pride in who they are. It reflects a generation beginning to see their Jewish identity not as incidental, but as essential. In an era where Jewish people have been forced to confront an ancient hatred in a modern context, the Star of David has transformed into both armor and resistance.

In recent discussions with Rabbi Jonathan Blake, the senior rabbi at Westchester Reform Temple in New York, he described how pre-Oct. 7, he had concerns about teaching the lessons of the Holocaust to younger generations. He expressed that the passage of time and the fading presence of survivors, coupled with the Shoah being too distant to be relatable to current generations, presented a challenge.

Rabbi Blake noted that October 7 has created a kind of unfortunate, but undeniable, educational opening. “For the first time in their lives,” he told me, “these students understand what it feels like to be targeted simply for being Jewish. It’s terrifying — but also awakening something in them.”

The “Star of David Effect” is becoming a fashion statement that is a symbol of power. As the piece of jewelry sits around someone’s neck, there is a certain strength it embodies and a type of coolness that it conjures up. Whether it’s the young man wearing a Magen David in the university cafeteria or the woman with a Chai pendant on the subway, they are all part of something larger. They are, in their own way, demonstrating bravery and making a statement, and it is worth recognizing.

Every generation questions whether the next generation has what it takes to carry the torch of survival. Certainly, the young Jewish people of Israel have proven they have what it takes, and it is not wrong to assess that this generation of American Jewry are showing their resolve by donning there Magen Davids and their Chais. In doing so, they echo the power of generations before them — it would not be out of place to give these young people a pat on the back and let them know that their demonstration of pride is cool and deserves our respect.

Daniel Rosen has been a recognized opinion leader since his early college days, when he co-founded Torchpac, a pro-Israel advocacy group at New York University. Daniel is currently the co- chairman and co-founder of Emissary an organization dedicated to combating antisemitism on social media. To contact him, email at drosen@Emmisary4all.org.