Ronn Torossian

Ronn Torossian
With 25-plus years of experience creating powerful narratives, Ronn Torossian is one of the most well respected Public Relations professionals in America. Under his leadership, 5WPR has grown into one of the 10 largest independent PR firms in the nation, with more than 250 professionals. Torossian has been recognized with many awards, including being named PR Executive of the Year by the American Business Awards, and Ernst & Young Entrepreneur of the Year semifinalist, amongst others. His firm has been named “PR Agency of the Year” multiple times by the American Business Awards. Torossian is an active philanthropist and communal leader serving on multiple charity boards. Torossian’s book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” is a PR best-seller. An American-Israeli, Torossian has two children and is a member of Young Presidents Organization (YPO).

ARTICLES BY: Ronn Torossian

September 28, 2011 5:11 pm

I Am a Jew – Shanah Tovah!

Erev Rosh HaShanah, while I cleaned out email and files, I came across this message from last year and wanted to share it...

September 26, 2011 7:59 pm

Just Pick Me Up at the Airport!

One of the greatest Jewish organizations in the world is Chabad-Lubavitch, and I think in many ways it's because of Chabad's "Just Do It!" attitude,...

September 19, 2011 2:14 pm

Top Ten PR Books for Israeli and Jewish Leaders

The next few weeks with be tough for Israel as the upcoming UN sessions loom. Therefore, I composed a list of must-read public relations books,...

September 9, 2011 5:48 pm

Israel: Being Right Isn’t Always Enough

Today, the Associated Press, Washington Post, and others had positive stories relating to Palestinian PR efforts, and it's scary to see that Israel seems to...

September 5, 2011 2:00 am

Israel’s Silent PR

Labor Day marks the end of summer and first official week back at work for schools, businesses and government. For Israel, it will also reignite fierce...

August 26, 2011 6:51 pm

Israel: Act Now, While the Media Looks Elsewhere

The end of August is usually a slow month for news but not this year. There were banner headlines: prosecution dropped all charges against Dominique...

August 22, 2011 7:45 pm

PR Tips to Counter Jewish Assimilation

Maybe the time is right for a Judaism public relations campaign to reach the many assimilated Jews around the world. Growing up, until the age of...

August 22, 2011 10:01 am

‘Jews in a Whisper:’ Roger Cohen’s Shameful Op-Ed in The New York Times

I now understand why people make anti-Semitic jokes; have hated Jews worldwide throughout history; and certain Jews are embarrassed to be Jewish. Following Mr. Cohen's...

August 3, 2011 2:43 pm

Public Relations & Personal Reflections From Israel

Whenever I visit Israel, I feel a new perspective on life, values, Judaism and the world. Some random inspirations from a recent visit: The Israeli economy...

July 31, 2011 1:44 pm

Gaddafi’s PR Agency VS. Israel Public Relations

The following two points are relevant to public relations vis-à-vis Israel and it's consistent failure to best the Arab world in the ongoing media war: 1. As...

July 24, 2011 1:08 pm

Israel, For Sake of PR, Say ‘No’ to Anti-Boycott Law

As a proud activist and supporter of Israel, I believe in an integral land and State of Israel, including Israel's right to Judea and Samaria....

July 14, 2011 4:40 pm

Levi Aron Is Not a Religious Man

There are no words to describe the horror of the murder of Leiby Kletzky, the 9-year old who was killed in Brooklyn on Tuesday. ...

July 3, 2011 7:31 pm

Agency Owner: ‘Congrats to Israel’ on Great Crisis PR

Whether by government coordination or a blessing from above, so far Israel has been successful in limiting the damage over the flotilla, which the terrorist...

June 27, 2011 1:16 pm